Owner churn calculator

Track doors lost as closely as doors added. If you add 120 doors a year and lose 90, most of your growth effort is refilling a leaky bucket. Enter your numbers to see what churn costs you in a year and over the life of those doors.

How the math works

1. Doors lost per year = doors under management x churn rate.
2. Annual revenue lost = doors lost x monthly revenue per door x 12.
3. Lifetime value of one door = monthly revenue per door x 12 x average years an owner stays.
4. Lifetime value lost per year = doors lost x lifetime value of one door.
5. Revenue per door should include every fee you bill: management, leasing, renewal, inspection, maintenance markup and any technology or admin fee.

How to use the result

Measure churn as doors lost divided by doors at the start of the year, and track the reason for every cancellation. Group the reasons so you can see which causes, such as slow communication in the first 90 days, surprise repair bills or long vacancies, account for most of your own losses. The owner retention playbook covers the warning signs and the save process.

Questions

How do I calculate owner churn rate?

Divide the doors that left during the year by the doors you managed at the start of the year. Exclude doors lost because an owner sold the property if you want to see churn you could have prevented, but track both numbers.

Should I count a sold property as churn?

Track it separately. A sale is often outside your control, but a seller who would have used you to buy the next property, or referred a friend, is still a lost relationship.

What is a good churn rate?

There is no single published standard for the industry, so compare yourself against your own history and work on the reasons you can control.