American Real Estate Journal

Scripts and templates

Messages property managers send every week, written to be short and clear. Replace the bracketed fields and check legal notices against your state's rules.

Owner leads

First reply to a new owner inquiryEmail
Subject: Your property on [Street name]

Hi [First name],

Thanks for reaching out about [address]. I would like to learn a bit about the property and what you want from a manager.

Two quick questions so I can be useful on our first call:
1. Is the home vacant right now, or is a tenant in place?
2. What made you start looking for a manager?

Here is a link to pick a time that works for you: [booking link]

[Your name]
[Company] | [phone]
Text after a missed callSMS
Hi [First name], this is [Your name] with [Company]. Just tried you about managing [address]. Is now a bad time? Happy to text instead if easier.
Rent estimate follow-upEmail
Subject: Rent range for [address]

Hi [First name],

Based on similar homes leased near [neighborhood] in the last 90 days, I would expect [address] to rent between $[low] and $[high] a month. The range depends mostly on [condition, parking, pets allowed].

I can firm that up after a quick walk-through. Here is my calendar: [booking link]

[Your name]
Day 21 closing noteEmail
Subject: Closing the loop on [address]

Hi [First name],

I have not heard back, so I will assume the timing is not right. No problem at all.

I will send a short market update once a month. If you would rather not get it, reply "no thanks" and I will stop.

[Your name]

Owner communication

Welcome email after signingEmail
Subject: Welcome, and what happens next

Hi [First name],

Welcome aboard. I am your main contact, and my direct line is [phone].

Here is what the next 30 days look like:
- This week: we collect keys and documents and set up your account.
- Next week: a full inspection with photos. You will get a short report.
- By [date]: your first statement and distribution.

What I need from you: [W-9, bank details, HOA contact, insurance declarations]. You can upload them here: [link].

[Your name]
Repair approval requestEmail
Subject: Approval needed: [issue] at [address]

Hi [First name],

The tenant reported [issue] on [date]. Our vendor found [cause].

Options:
1. Repair: $[amount]. Fixes the immediate problem.
2. Replace: $[amount]. Recommended because [reason, age, repeat failures].

Please reply with 1 or 2 by [date] so we can schedule. Photos are attached.

[Your name]
Quarterly property reviewEmail
Subject: [Address] quarterly review

Hi [First name],

A quick look at the last three months:
- Rent collected: $[amount] ([on time / note])
- Maintenance spent: $[amount], mostly [item]
- Current rent vs market: $[rent] vs about $[market]
- Coming up: [lease ends on date / HVAC service / HOA assessment]

My recommendation for the next quarter: [one sentence].

Anything you want to change? Reply or grab a time: [booking link]

[Your name]
Vacancy updateEmail
Subject: [Address] leasing update

Hi [First name],

Week [number] on market. Here is where we are:
- Inquiries: [number]
- Showings: [number]
- Applications: [number]

What I am hearing from prospects: [feedback]. I recommend [price change / small upgrade / no change] to get it leased by [date].

[Your name]

Tenant leasing

Reply to a listing inquirySMS
Hi [First name], thanks for asking about [address]. It is available [date] at $[rent]/mo. Showings: [times]. Our screening criteria: [link]. Apply here: [link].
Showing reminderSMS
Reminder: your showing at [address] is today at [time]. Reply C to confirm or R to reschedule.
Approval noticeEmail
Subject: Your application for [address] is approved

Hi [First name],

Your application is approved. Next steps:
1. Review and sign the lease here: [link] by [date].
2. Pay the deposit of $[amount] and first month's rent of $[amount] through [method].
3. Start utilities in your name for [move-in date]: [list].

Questions? Reply here or call [phone].

[Your name]

Residents

Move-in welcomeEmail
Subject: Welcome home to [address]

Hi [First name],

Welcome. A few things to save:
- Pay rent and submit repairs: [portal link]
- Emergency maintenance, 24/7: [phone]
- Trash and recycling: [day]
- Please return the move-in condition form by [date]. Note anything you see, with photos.

[Your name]
Renewal offerEmail
Subject: Renewing your lease at [address]

Hi [First name],

Your lease ends on [date], and we would like you to stay.

Your options:
- 12-month renewal at $[amount]/month
- Month-to-month at $[amount]/month

Please let us know by [date]. If you have questions or something you would like fixed before renewing, reply here.

[Your name]
Maintenance scheduledSMS
Hi [First name], your repair request for [issue] is scheduled. [Vendor] will arrive [date] between [window]. Reply if that time does not work.
Friendly late rent reminderSMS
Hi [First name], our records show rent of $[amount] for [month] has not posted yet. You can pay here: [link]. If something is going on, reply and let us know.
Entry noticeEmail
Subject: Notice of entry: [address] on [date]

Hi [First name],

This is notice that [our team / vendor name] will enter your home on [date] between [time window] to [reason].

You do not need to be home. If this time is a problem, reply by [date] and we will try to adjust.

[Your name]
Move-out instructionsEmail
Subject: Move-out instructions for [address]

Hi [First name],

We received your notice. Your move-out date is [date].

Before you go:
1. Remove all belongings and trash.
2. Clean the kitchen, bathrooms and floors.
3. Return all keys, fobs and remotes to [place] by [time].
4. Send us your forwarding address for the deposit.

We will inspect after you leave and send your deposit statement within [state deadline] days.

[Your name]

Phone and after-hours

Main line greetingPhone
Thanks for calling [Company]. If this is a maintenance emergency, like a gas smell, flooding or no heat, press 1 to reach our on-call team now. To pay rent or request a repair, visit [short URL]. For leasing, press 2. Property owners, press 3. For anything else, stay on the line.
After-hours voicemailPhone
You have reached [Company] after hours. If you smell gas, leave the building and call [gas company] or 911. For any other emergency like flooding or no heat, press 1 now. For anything else, leave a message or submit a request at [short URL], and we will respond on the next business day.

Talk through your operation with Julian

20 minutes, no slides. Bring the part of your business that eats the most time, whether it is owner leads, renewals, maintenance or the phones, and leave with the two or three changes that would move it most.

Book a 20-minute call

With Julian Calvo, who works with property management companies at LeadSimple.